How To: Make a Great How-To Video

HOW TO: Make a Great How-To Video


If a picture speaks a thousand words, then a video certainly adds a good few more on top of that. One area in which video is invaluable is the “how-to” instructional that takes a diagram, recipe, or list of steps and brings the topic to life.


A bad how-to isn’t worth the pixels it’s rendered with, so we quizzed Tom Laidlaw, CEO of — a site dedicated to how-to videos that stocks over 125,000 of them. He shared some dos and don’ts for the format.


Whether you’re a small business owner and want to demo a product, an artisan wanting to show off your skills, or even a consumer with a passion for sharing knowledge, before you pick up the camcorder, have a read of our top tips. Full Article


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