HOW TO: Create and Deploy Your Own QR Codes
What’s black and white and super-confusing to wrap your head around? If you’re unfamiliar with QR codes, not to worry. Those fuzzy boxes on business cards and promotional swag are easily scannable information barcodes. Essentially, you point your camera at the image and get a message, website, or other piece of content beamed directly to your smartphone or computer.
QR codes are still a relatively foreign concept for most casual users, but they have a lot of potential to change the mobile game. Some uses include added nutritional information on groceries, the ability to comparison shop for textbooks, access to free giveaways and bonuses at major music festivals.
HOW TO: Make a Great How-To Video
If a picture speaks a thousand words, then a video certainly adds a good few more on top of that. One area in which video is invaluable is the “how-to” instructional that takes a diagram, recipe, or list of steps and brings the topic to life.
A bad how-to isn’t worth the pixels it’s rendered with, so we quizzed Tom Laidlaw, CEO of VideoJug.com — a site dedicated to how-to videos that stocks over 125,000 of them. He shared some dos and don’ts for the format.
Whether you’re a small business owner and want to demo a product, an artisan wanting to show off your skills, or even a consumer with a passion for sharing knowledge, before you pick up the camcorder, have a read of our top tips. Full Article
HOW TO: Start Your Own Internet Talk Show
The accessibility of video is a big reason why Internet talk shows are trending. Though talk shows hail from the muscle-car-and-milkshake days of the 1950s, our modern explosion of computer and Internet technology hasn’t rendered them old-fashioned. In fact, 2010’s man-of-the-Internet himself is a talk show host. (We’re with you, Coco!).
Twitter has created a culture in which people expect two-way dialog between everyone: friends, strangers, and even celebrities. Video is the ultimate online two-way interaction, and every day computer scientists are making bits and bytes travel faster and faster, and video is becoming more accessible.
Do you fancy yourself a budding talk show personality? With a few inexpensive tools and a bit of planning, you can launch your own web show. Here’s how to get it done.
HOW TO: Set Up a Facebook Page
1. Create Your Page
Go to facebook.com/pages and click “Create Page” in the upper right hand corner.
The next screen asks you to select a category from the following list:
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community